The Growth Roadmap Plan
You already know that a standard SEO content audit isn’t enough.
We built “The Growth Roadmap Plan” looking at mid-market & growth-stage. You’ve found product-market fit. Now you need to scale.
Who Is This For?
This plan is for growth-stage companies that have a marketing team and a defined content process but lack a single, unified, data-driven strategy. You’ve graduated from “triage” and are now focused on acquisition, market share, and proving ROI. You have the resources to execute, but you need an expert plan to focus them.
The Core Question We Answer
This Roadmap moves beyond simple “fixes” to answer the C-suite question: “Where is our next 10x opportunity, how do we build a defensible ‘moat’ around our content, and what will it cost (in time, team, and budget) to capture it?”
What We Focus On
This is an advanced diagnostic that connects SEO data directly to business value. We plug in the advanced data sources (CRM, E-E-A-T) you need to move from “ranking” to “owning” your market.
| Stages | What’s Included |
|---|---|
| #1 Discovery & Alignment | • Discovery Questionnaire • Data Stack Access Validation • Website History Review • Marketing/Sales Interviews • Sales & Support Material Review • Business Goal Alignment |
| #2 Analytics & Data Integrity | • GA4 Configuration Audit • GSC Integration Setup • Conversion/Key Event Validation • CRM Data Integration Audit • Attribution Model Analysis • Product Roadmap Review |
| #3 Technical SEO & UX | • Crawlability & Indexing (Robots/Sitemaps) • Core Web Vitals (CWV) Audit • Mobile & HTTPS Security Checks • Basic Schema Markup • Advanced Performance (TTFB, Scripts) • Qualitative UX (Heatmaps/Scroll-maps) • Advanced Schema Opportunities |
| #4 Information Architecture | • URL Structure & Hierarchy Review • Navigation & Breadcrumb Audit • Internal Linking & Orphan Page Check • Silo vs. Topic Cluster Analysis • Polyhierarchy & Categorization Review |
| #5 Content Strategy | • Quantitative Content Inventory • Quality Triage (Keep/Update/Remove) • On-Page E-E-A-T Framework Audit • Data-Driven Content Scoring Model • Messaging & Positioning Review • Metric Mapping (GA4 + GSC Data) |
| #6 Off-Page Authority | • Backlink Profile Data Collection • Health Metrics (DA/DR) Benchmarking • Toxicity Triage • Manual Toxic Link Review • Disavow File Preparation • Anchor Text Analysis |
| #7 Competitive Intelligence | • Competitor Identification • Keyword Gap Analysis (“Missing/Weak”) • Share of Voice (SOV) Analysis • Backlink Gap Analysis • SERP Feature Opportunities |
| The Deliverables | • 12-Month Roadmap (including a 90-Day Quick-Win Plan) • 12-Month Editorial Calendar (to act on all new content opportunities) • Cost & Headcount Forecast |
Your Deliverable: The Growth Roadmap Plan
You receive a 12-month roadmap that is heavily front-loaded with a 90-day “Foundational Integrity Plan”. It is clear, concise, and built for action.
- Executive “Growth Opportunities” Deck:
- A C-suite-ready presentation that moves beyond “issues” and focuses on “opportunities,” complete with Market Share (SOV) analysis.
- Data-Driven Content Scoring Model:
- The complete, actionable spreadsheet that scores every URL on your site, forming your ongoing “priority queue” for content optimization.
- The 12-Month Roadmap & Resource Plan:
- The prioritized 12-month plan (P1, P2, P3) plus the Costs & Headcount Forecast. This is the implementation blueprint that answers “what will it cost?” by forecasting the team (in-house or external) and budget required to execute the plan.
- The 12-Month Editorial Calendar:
- Based on the content gap analysis, this is your theme-based, prioritized publishing schedule for the next 12 months.
- Validated KPI & Attribution Model Report:
- We verify your core KPI setup and, more importantly, audit your attribution model. We ensure you’re not undervaluing SEO’s contribution, moving you beyond last-click and proving the full-funnel impact of your content.
Who are whyCreativity?
We are not a “one-size-fits-all” agency. When you work with us, you work directly with founders who have decades of combined experience driving digital growth for global brands.
Aashish Sharma
Aashish has over 14 years of experience driving digital growth for global brands like Intel, Sony, Kindsight and HSBC. He specializes in the full digital-growth stack, encompassing content strategy, search, social media, lead generation, and end-to-end marketing operations.
He is known for his decisive leadership, teamwork, and relentless focus on tangible results.
Pedro Villalobos
Pedro is a seasoned marketing veteran with nearly two decades of experience in digital strategy and technical SEO. He’s helped clients like Inter Bank, MRV, Elastic, Varonis, and Collibra grow their brands and attract new customers.
He’s an expert in using market intelligence to drive sustainable growth and advocates quantifiable ROI and efficient scaling.
Don’t Just Take Our Word for It
Aashish was instrumental in revamping our website content, architecture, and user experience. He guided us on key content areas, and his excellent briefs helped our writers and researchers produce great blogs and articles. I definitely recommend his work and expertise.
– Marcia Baroni Smith, Marketing Manager, B2B SaaS Company
“Pedro’s dedication to work is unparalleled. He channels all his energy and passion into his tasks. Those who have the opportunity to work with him will learn and benefit from his dedication and knowledge.”
– Igor Barros Barbosa, Principal Architect, Microsoft
“If we were to do this, we would have to go and learn everything and then start. Working with you (whyCreativity) has been both simple and effective.”
– Brian Gee, Chief Program Officer, AccessFlow Global
“I had the pleasure of working with Aashish on several SEO initiatives that significantly improved our product-focused content performance. He was a trusted and valued partner, bringing a highly structured, strategic approach that integrated seamlessly with our enterprise workflows. This made cross-team collaboration smooth and ensured timely, high-quality execution.”
– Yu Zhang, Senior Project Manager, Data Intelligence Enterprise
We have also helped leaders like Sony, Intel, HSBC, Elastic, Collibra, Cyera, and more achieve strategic growth.